Latin America Summit
A new brand for Ebanx main event
Every year Ebanx invites its clients' and prospects' top executives for an event about the present and the future of payments in LatAm. Global companies like Uber, Meta, Airbnb, Spotify, TikTok and Sony come together to discover Ebanx new products, market trends and to do networking in a tropical Latin American vibe event.
In this project I was the creative lead to develop a new brand, visual identity and guidelines for the events to come.
The first online event
Locked home due to the Covid pandemic, we reinvented the event and created the first online version. With limited professionals and half the resources we were able to produce a live broadcast combined with videos recorded by our speakers in their houses around the globe and lots of motion design. Check some of the assets we came up with:
Latin America Summit Pocket Edition
As the pandemic started cooling down we thought we would be able to produce smaller in-person events. The first one would take place in San Francisco and for that we created a new branch in the event's brand architecture.
Inspired by the event’s new format, the solution we found was to apply an unusual crop to the photos, showing up only a small part of the big picture.
Latin America Summit Podcast
In order to keep reverberating the rich content we gathered in the events we also created a podcast.
Mexico city and Shenzen
In 2020 and 2021, Ebanx scheduled the first events with the new brand to be placed in Mexico City and Shenzen, China. Sadly, due to the Covid pandemic those events had to be cancelled, but we already had the first drafts for event's key visual.
