Ebanx Rebranding
In 2022, after 10 years of history Ebanx made it's first complete rebranding project. As part of the exec team responsible for this project inside the company I worked closely with the super talented branding specialists from YONE during the entire project, around 8 months. From the first research and brainstorm sessions, helping define the new global positioning and tagline until the delivery of the new brand and visual assets.
We first launched the new brand internally and I was also responsible to direct a video manifest, written by our creative director Rafael Coradine and displayed in a video call with all ebankers around the globe.
Ebanx team
Chief Marketing Officer: André Boaventura
Head of Global Brand Marketing: Gabriela Goldenstein
Creative Director: Rafael Coradine
Senior Designers & Brand Strategists: Ariel Marcos and Bruno Weinert F. Nogueira
Motion Designer: Maria Eugênia Raulino
Creative board members: Leonardo Sanes Correa, Larissa Parisotto, Leticia Mulinari, Isis Oliveira
YONE team
Creative Direction: Daniel Escudeiro e Marcella Brito Franco
Design Direction: Daniel Escudeiro
Design Assistant: Julia Custódio
Brand Book: Noel Rabacov
Motion & Video: Tríade / João Felipe Veloso
3D: Paulo Ferreira
Copywriting: Lucas Bergallo Rodrigues, Gustavo Feyer e Marcella Brito Franco
Strategy Editor: Rony Rodrigues
Strategy Dir.: Gilberto Della Giusta
Acct Director: João Paulo Silvares
Design Direction: Daniel Escudeiro
Design Assistant: Julia Custódio
Brand Book: Noel Rabacov
Motion & Video: Tríade / João Felipe Veloso
3D: Paulo Ferreira
Copywriting: Lucas Bergallo Rodrigues, Gustavo Feyer e Marcella Brito Franco
Strategy Editor: Rony Rodrigues
Strategy Dir.: Gilberto Della Giusta
Acct Director: João Paulo Silvares
